What is the normal procedure to do investment in debt or equity?

a)  Conduct a thorough review of your objectives, risk tolerance, income and cash flow requirements, appreciation targets, estate planning and tax considerations and investment policy guidelines, etc.

b)  Conduct In-depth analysis of the historical and expected returns, risk and correlation characteristics for each asset class.

c)   Determine the portfolio of equity investment or debt investment to achieve the optimal risk/return goals.