To spot industry trends, you constantly need to ask yourself several questions concerning your customers, competitors, and the industry in general, such as: a) What are the important aspects to customers? b) Which needs have not been satisfied? c) What new strategies are my competitors starting to employ? You need to sit down and take a […]
If you are a manufacturer, you need to figure out how your prospective product will be delivered to your customers. To find out this, you should ask yourself three strategic questions: a)What are the current distribution channels and who are controlling them? b)Are there any alternative distribution channels available? c)Are there any new distribution channels […]
When you do a research on the cost structure of an industry, the first thing for you is to identify the stages at which you add value to your product or service. A product-oriented business will have the following stages: a) Procurement b) Processing c) Fabrication d) Assembly e) Distribution f) Marketing. Each step adds […]
A study of the structure of your targeted industry can reveal how attractive the industry is. You will need to take the following into account: a) Competition among existing market players. Information of this aspect should be the number of market players in this industry, their comparative size, product lines, strategies, costs, and commitment to […]
To forecast industry growth, you can set up several growth models and examine the results under different assumptions. Growth models allow you to develop an idea of when the growth inflexion will appear and what will drive it to appear. You need to gather data on key indicators to chart the growth. These indicators will […]
An understanding of the actual and potential size of the industry is important not only to evaluate investment decisions, but also to determine the market share of each of your competitors. You can make an estimation of the actual size of the industry by referring to several second hand research sources like the China […]
In addition to researching the industry as a whole, you should also research critical market segments. The following areas should be investigated: a) Actual and potential size of the industry. b) Industry growth prospects. c) Structure of the industry. d) Costs of operating in this field. e) Distribution channels. f) Trends and developments within the […]
If you want an accurate picture of the industry you’re competing in, you need to do some general research. Do not confuse this research with researching your target market, or even your fellow competitors. If your industry is heading to a direction you don’t want to follow, you certainly should be aware of it. Make […]
a)A huge purchase market under development b)Purchases go to market on the whole c)Many multinational enterprises setup their purchase centers in China d)Purchase market is better regulated now e)Purchase has become the strategic approach in supply chain management and purchase concept, purchase procedure and purchase system have changed a lot
a)Incompatibility of the information systems of the parties b)Refusal of some parties to share information, possibly because of security concerns c)Devoting insufficient resources to the task d)Concerns that others will not meet their obligations
