General Key Success Factors are set out in the following exhibit.

b)         Technical know-how

c)         Innovation in production process

d)         Product innovation

e)         Know-how

f)           Ability to use the internet to distribute information, process order, distribute goods or provide services

g)         Protection of intellectual property

b)         High utilization rate of fixed assets

c)         Factories operated in a low cost manner

d)         Sufficient skilled labors

e)         High productivity

f)           Low cost product design and engineering

g)         Capability to produce series of customized products

h)         Quality control know-how

b)         E-distribution through the internet

c)         Sufficient space on the retailer’s shelf

d)         Wholly owned distribution channels

e)         Low cost distribution

f)           Fast delivery

g)         Convenient location

b)         Good after-sale service

c)         Accurately handle customer’s order

d)         Flexible product lines and sufficient choices

e)         Promotion techniques

f)           Attractive design and packaging

g)         Guarantee of repairing and insurance

h)         Accurate and attractive advertisements