Perhaps the most important result of your industry analysis will be the identification of the key success factors of your competitors. Key success factors are assets and skills that a company within a particular industry must have to succeed.
Key success factors might be:
a)Name
b)Access to distribution channels.
c)Financial resources.
d)Loyal consumers.
e)Access to raw material.
Whatever the key success factors there are in your industry, one comprehensive analysis on the industry should define them and provide you with sufficient information to make a judgement on possible KSFs.
